four cups of coffee

5 September, 2022

5 Reasons Why You Should Brand Mugs for Your Business

Businesses have been using branded merchandise as part of their marketing efforts for decades, and there’s a good reason. There are plenty of benefits to providing your customers with branded items; not only will you be able to sell the product to your existing customers, but you’ll be able to market your business to new prospects at the same time. If you’re considering whether or not to start branding merchandise like coffee mugs or pens, here are five reasons you should do it today.

1. There Are Always New Customers
Many businesses consider existing customers low-hanging fruit, but brand loyalty is a myth. There are always new customers and people who will buy from you if you approach them differently from your competition. If you want to increase your sales and create positive word of mouth about your business, start by branding some promotional mugs and handing them out to everyone walking through your door. No matter what industry you're in, free mugs will impress clients or potential clients and attract repeat business down the road. Give it a try!

2. They Can Enhance Team Building Events
What if you were able to offer mugs to your employees? This could be an excellent team-building event. You could have each member of your team design a mug that represents their personality and likes or dislikes. By doing so, you allow them to get creative, try something new, and bond in a creative way. Create an environment where people feel safe being themselves with others, increasing creativity and overall productivity. When everyone feels included and accepted, there is more community sense than the competition.

3. They Are The Perfect Giveaway
Promotional items like t-shirts and pens are usually first on many entrepreneurs’ minds when promoting your business. While these can be great ways to advertise your company, they can also be pretty expensive—especially if you plan on giving away large quantities of them. So how do you get that giveaway to feel without spending all your money? Try customising branded mugs. They’re fun, cheap and easy to order in bulk, making them perfect for giveaways during tradeshows or events. By choosing a mug as one of your business marketing tools, you can afford to give away more items than ever before and drive brand awareness in new customers simultaneously.

4. You Can Spread Awareness About Your Company
Small businesses are constantly creating new things to spread awareness about their brands. One of these things is t-shirts and coffee mugs. These products work in two ways:

This can increase brand loyalty because people will begin to associate you with their positive feelings.

5. Have Fun With Them
Fun is an important part of effective branding. People remember things that bring them pleasure, like a nice mug. If you’re struggling to find ways to make your business memorable, try giving out branded mugs. Not only are mugs fun, but they can also be customised with your logo or slogan. Plus, their affordability and ease of use make them a popular promotional item among small businesses.


The Mugs Only Team