16 January, 2023

How Marketing Mugs are Branded

How can you market your product through mugs? Here are some tips and tricks to help you get started. Mugs are an effective and inexpensive way to promote your business, brand or service by using custom-printed mugs with your logo, slogan or website. With custom-printed mugs, you can connect with customers in a more personal way than you can through traditional advertising methods.

Reach out to potential customers by taking advantage of the promotional benefits of custom-printed drinkware such as tumblers, coffee mugs, and travel mugs that feature your logo and contact information.

Choose Your Mug
Deciding what your mug will look like is an important first step in branding. You want to ensure that your mug represents your company in the best light possible. There are a few things you'll need to consider when choosing your initial design.

• What colours will you use? 
• What style will the mug be? (e.g. classic, modern, etc.) 
• What message do you want to communicate with your mug? 
• Who is your target audience? 
• How will you personalise the mugs for each customer? 
• How many mugs do you need to order? 
• What is your budget for this project?

Decorating is Fun and Beneficial
Decorating the exterior of a mug is one of the most important aspects of creating a marketing mug. By doing so, you create a unique product that will help promote your brand. Some benefits of decorating the exterior of a mug include the following:

• It allows you to personalise your mug and make it stand out from others. 
• It helps protect your mug from wear and tear. 
• Decorating the exterior of your mug can help increase its resale value. 
• It can make your mug more attractive to potential customers. 
• It can help you build brand recognition. 
• It can make your mug more memorable. 
• It can help you differentiate your mug from competitors.

Colours
The colours of a marketing mug can say a lot about the company giving them away. For example, blue and white mugs might be given out by a financial institution, while red and yellow mugs might be given out by a fun-loving company. The colour of the mug can also help it stand out from other promotional items that a company might give away, like pens or notepads.

Get Creative with Fill-in Options
Custom mugs are one of the most popular promotional items out there. And for a good reason – they’re affordable, practical, and can be used repeatedly. But how do you make sure your mug stands out from the competition? By getting creative with the fill-in options/ Here are a few ideas to get you started:

• Use a clever play on words
• Go for a punny design
• Incorporate your brand colours
• Add a fun pattern or design
• Keep it simple with a monogram
• Get personal with a photo

Effective Branding
If you're selling mugs, you want to ensure your branding is on point. After all, people will be drinking their morning coffee or tea from your mugs, so you want to ensure your brand is front and centre. Here are a few tips for making sure your mug branding stands out:

• Use bright colours – this will help your mugs stand out from the rest.
• Use a unique shape – this will help your mugs be easily recognisable.
• Use a catchy slogan – this will help people remember your brand when they see it.
• Use interesting visuals – this will help people associate your brand with something they'll enjoy looking at.

The Mugs Only Team