6 February, 2023
The Rapid Growth of the Promotional Mugs Industry
According to the promotional product industry, promotional mugs are among the most popular items given away by companies. And with good reason. People use them daily, and they come in handy in almost any situation.
From coffee shops to corporate events to college campuses, people use promotional mugs more than ever to advertise their businesses or organisation. But how did this industry get so big? This article will take you through the history of promotional mugs and show how this market's growth has revolutionised the world around us.
A Brief History
Promotional mugs have been around for centuries, but it wasn't until the early 2000s that they began to be mass-produced. In 2004, there were 1 million promotional mugs produced globally. By 2010, that number had grown to 3 billion.
Today, the industry is worth an estimated $8.5 billion. And it shows no signs of slowing down. An online survey found that 98% of respondents would rather receive a promo mug than a regular one.
For many companies, these are more than just personalised cups — they're symbols of their values and ideals. For example, coffee shops use them as rewards for customers who purchase products or spend over a certain amount on goods and services. They can also be used as incentives in promotions such as buy ten coffees and get one free.
What Is the Future of This Industry?
In just a few short years, the promotional mugs industry has exploded. From one million mugs to three billion in 2010, this industry shows no signs of slowing down. With the rise of social media and online marketing, businesses are looking for new and innovative ways to promote their brand. And what better way to do that than with a promotional mug?
These days, it’s not uncommon to find your local coffee shop or bookstore giving away promotional mugs. It’s the perfect gift for people who don’t have time or money to buy a present—perfect because it allows them to use it daily.
The fact is that these days more and more people care about where they get their coffee from, not how much their shirt cost or how many books they read last year. The promotional mugs industry is booming because these companies want people to know about them so they can grow into large enterprises.
So if you own a business and are looking for some inexpensive marketing ideas, try getting some custom-printed mugs as your next giveaway.
Should you use mugs for marketing?
If you're on the fence about whether or not to use mugs for marketing, consider this: promotional mugs have a compound annual growth rate of 18.5%. In other words, if that number continues to grow at the same pace, then by 2030, we can expect that the worldwide industry will be worth an estimated $8 billion.
There are some strong reasons why any company might want to take advantage of using mugs as part of their marketing campaign. For one thing, many people drink coffee every day — and what better way to get your message across than with something they already need?
Mugs also make great gifts and favours for those who attend events – perfect for getting your logo out there. And did you know that some cultures see giving someone a mug as a sign of affection? The mug's symbolism makes it such an effective marketing tool.
References
https://www.ibisworld.com/industry-statistics/market-size/promotional-products-united-states/
https://www.qualitylogoproducts.com/promo-university/history-of-coffee-mugs.htm
The Mugs Only Team