cheering coffee mugs

27 March, 2023

The Top Promotional Mugs Strategies to Grow Your Business

We all drink coffee and tea, and there’s something about drinking our favourite beverage from an imprinted mug that gives us more enjoyment than we would get from the same drink served in any old cup.  

The sound of the coffee slurping down the sides, the smell wafting up to our noses, and the warmth on our hands all create a unique experience we want to repeat again and again and share with others.

However, how will your business grow with mugs as your promotional item? Read on:

1. Brand Awareness Through Mugs
A mug is a great way to promote your business. It's an inexpensive way to get your brand in front of potential customers, and it's a great way to show off your company's personality. Plus, mugs are a great way to show appreciation for your current customers.

2. Giveaway Branded Mugs
Offering promotional mugs is a great way to increase brand awareness for your business. You can get your brand in front of more people by giving away mugs with your company logo and name. To increase brand loyalty, consider giving away mugs as part of a loyalty program. For example, you could offer a free mug after ten purchases or on the customer’s birthday.

Use mugs as an opportunity to upsell customers. For example, if you sell coffee, offer a promotional mug with the purchase of a bag of beans. Give away mugs at trade shows or other events where potential customers will be in attendance. You can use these events to network and meet new people while giving them something valuable.

Offer promotional mugs as rewards for completing some activity or survey. For example, you could have customers fill out a quick survey about their opinion on a specific product before receiving their mug reward.

3. Growing Followers on Social Media
There’s no doubt that social media is a powerful marketing tool. With over 3 billion people using social media worldwide, it’s a great way to connect with potential customers. But how do you turn social media followers into paying customers? One way is to use promotional mugs.

Many businesses are getting creative and handing out custom-branded coffee cups at their events or when they visit schools. If your company has a logo or slogan that can be imprinted on the mug, it will look professional and help establish your brand identity in the minds of potential customers.

You might also consider offering discounts for those who bring in one of your branded mugs. If you have a retail location, there’s also the option of giving discounted drinks to those who bring in their reusable cup. Either way, it’s not difficult to hand out promotional mugs and create an even stronger connection with potential customers.


The Mugs Only Team