19 August, 2022
5 Mug-Branding Tips You Need to Make Your Branded Products Stand Out
Nothing beats the utility of a good coffee mug, and it’s also one of the most commonly given promotional products. But to truly make your brand stand out, you need to learn how to brand mugs in creative ways that will resonate with your clients.
Here are five excellent tips on how to brand mugs like a pro.
1. Show a Single Customised Print
A single customised print will stand out and give your design a bold look. It's ideal for any project with just one focal point, such as product packaging or promotional materials. One large graphic and small detail (such as text) will tie together to create a strong, cohesive look for your brand. There are many variations in using only one print; some designs are even made with only one colour.
2. Use Colors That Pop
The logo, text and background should all stand out. You might have difficulty getting consumers’ attention and driving them to your business or purchasing your promotional products if they don't.
The goal is for customers to see your promotional product, remember it and choose it when they come across it. That’s much easier if every design element stands out regarding colour contrast.
3. Experiment With Finishes
You can only know how customers will respond to a given finish by testing it out. Think of different ways to print your logo on each mug — wood-effect lettering, spot gloss, imprinted designs, etc. Try out a few dozen samples in a variety of settings and see which one generates the most excitement among employees and consumers alike.
Remember: If you don’t want every mug at an event or store to look exactly alike, stay flexible with finishes, so your mugs stand out among competitors’ products.
4. Personalise the Handle
Every mug, cup, or water bottle needs a handle. But that doesn’t mean every handle is created equal. With all your customisation options — adding graphics and text or choosing from a range of colour options — it’s easy to create a unique promotion. It can also be tricky to choose just one option when there are many possibilities.
When creating your promotional products, you should consider using visual graphics and text to maximum impact on potential customers. The combination of eye-catching graphics and descriptive text will help them remember your company when they use their new mugs at home or in the office.
5. Label Instead of Branding
There’s a fine line between branding and labelling. Labelling can be an extremely affordable, effective way to brand your mug for promotional products. The benefit of labels is that you can customise them for one-time use and choose any design you want — no need to keep up with new branding each time.
Of course, if your event is repeatable, then personalised labelling might not be so helpful. If you don’t have repeat visitors or clients in-store or on campus, investing in full branding might make more sense instead of a label that will only stick around for a short time. But if your branding allows for reuse, labelling is another excellent way to go for mugs for promotional products.
The Mugs Only Team