25 May, 2023

Creative Ways Companies Use Printed Cups and Mugs for Marketing

Cups and mugs are staples of any business, whether it’s your own company or you’re designing materials for another brand. After all, you can always use new cups and mugs to promote your products and branding. But how can you get creative with cups and mugs? What kinds of designs work best with these types of materials? This blog post will walk you through the most effective ways to use printed cups and mugs to help market your brand.

Why Custom-Printed mugs?
Custom-printed mugs can add a personal touch to your brand, making your product stand out. When designing your promotional materials, cups or mugs are an ideal way to show off your logo, name, social media handle, website address, or other graphics of your choice.

There are plenty of sites where you can upload your image or use a design online as the base of your mug design. You can buy in bulk and offer customised cups at events or sell them at consignment shops near schools or gyms. The options are truly endless.
 

Mug Drive
You can use printed cups and mugs through a mug drive. This is a great fundraising event that most schools or non-profits do around the year. As the name suggests, participants bring printed mugs to collect donations that will go towards their fundraiser goal. 
The donations are usually put in those large cardboard boxes used by grocery stores for bulk orders.

After having your logo printed on cups, distribute them at places you want your brand seen: coffee shops, grocery stores, churches, and sporting events. People use these places daily, so you can easily spread the word about your company this way.
 

Event Promotions
Bring your brand's message straight to the people with a personalised cup or mug. They'll be talking about you all day. Plus, they'll use it repeatedly whenever they need their morning caffeine fix. No one ever forgets where they got their coffee when there's an adorable design on the side of the mug.
 

Merchandise at an Event
It's not always easy to know what kind of giveaways will be appreciated by your audience, but personalised items can take your branding efforts up a notch. If you want something different from the typical giveaway (pens and notepads), try giving out printed cups or mugs with your logo. The recipients of these custom giveaways will remember who they got them from as they use them repeatedly every day. You could have their company name, contact information, slogan or other message printed on the cup or mug so it's visible when in use or storage.
 

Decorate Your Office
Designing your office can seem overwhelming. There are many furniture and decor options, but one really easy way to start the process is by purchasing coffee cups or mugs with your company logo on them. This helps employees identify the cup they drink out of as belonging to their employer. This not only gets them excited about their work but also helps you establish your identity right away. And don't worry, this doesn't have to cost an arm and a leg.

The Mugs Only Team